Your view
You (network operator)
- Connect your MMP partner account
- Create offers and tracking links
- See gross KPI for all traffic you drive
Product
The operating system for mobile partner networks
Everything between your MMP metrics and your partners — offers, links, assignments, and tiered reporting.
Apps Layer — Agency Admin
Offers live
24
Assignments
186
Links today
12
NovaBet BR — CPI
CPI · BR
18 partners
Solitaire Rush — iOS
CPI · US
12 partners
Crypto Wallet — Tier-1
CPA · DE, AT
6 partners
Platform
Operate, attribute, and report
Three pillars of mobile partner network management — in one product.
Operate
One workspace for offers, partners, and links
Create offers, assign traffic partners, generate versioned tracking links. Agency sees gross; publishers see net commission.
Apps Layer — Operate
Offers live
24
Assignments
186
Links today
12
NovaBet BR — CPI
CPI · BR
18 partners
Solitaire Rush — iOS
CPI · US
12 partners
Crypto Wallet — Tier-1
CPA · DE, AT
6 partners
Attribute
Postback-native metrics
MMP postbacks hit Apps Layer in real time. Attribute installs and events to partner sub-IDs and offers.
Apps Layer — Attribute
Postbacks (24h)
48,200
Attributed
99.1%
Latency p95
120ms
Installs
38.2k
Deposits
4.1k
Regs
6.8k
installinstall → SnapTraffic EU · vel_novabet_br_0414:32:01
depositfirst_deposit → Horizon Performance · hor_crypto_t1_0814:31:48
installinstall → MobileBurst Asia · snap_solitaire_us_1214:31:22
registrationregistration → Velocity Ads · vel_novabet_br_0214:30:59
Report
Tiered reporting your partners trust
Timeline charts, export-ready breakdowns, and scoped KPI for agency, publisher, and sub-publisher tiers.
Apps Layer — Report
Report rows
1,248
Revenue
$214.8k
Partners
67
Last 30 days · Gross
W1
W2
W3
W4
NovaBet BR — CPI18,204 · $76.4k
Solitaire Rush — iOS12,812 · $35.9k
Crypto Wallet — Tier-14,104 · $28.2k
Features
Everything to run your network
Offers catalog
Map provider apps to offers with base tracking URLs and lifecycle status.
Assignments
Bind offers to traffic partners with scoped permissions per workspace.
Tracking links
Generate versioned partner URLs with af_sub1, rotation, and archive history.
Statistics
Agency gross, publisher net, and partner-scoped KPI from live MMP metrics.
Events
Event stream for installs and in-app events attributed to partners.
Role-based access
Role-based permissions per workspace — publishers never see MMP integration settings.
Who sees what
You run the network. Publishers get links — not MMP seats.
Two roles, one platform. No tier jargon — just operator control and publisher-scoped stats.
Publisher view
Publishers
- Copy links from their portal
- No AppsFlyer login or MMP seat
- See only their own installs and events
Your view
You (network operator)
- Connect your MMP partner account
- Create offers and tracking links
- See gross KPI for all traffic you drive
Publishers get links from Apps Layer — you keep MMP access; they never log into AppsFlyer.
Publisher view
Publishers
- Copy links from their portal
- No AppsFlyer login or MMP seat
- See only their own installs and events
Ready to pilot your partner network?
Tell us about your MMP setup and network size. We will scope a staging pilot.