Data silos across MMP exports and spreadsheets
One postback pipeline → gross, net, and scoped KPI in real time.
Mobile partner network platform
Give publishers tracking links — without MMP accounts
You have AppsFlyer or another MMP. Apps Layer lets you distribute app traffic to publishers and see installs and events from the traffic you drive — in dashboards built for partner networks.
- Publishers copy links — no AppsFlyer seat or MMP login required
- Dashboard shows installs and events from the traffic you drive, via postbacks
- Gross, net, and partner-scoped reporting across agency and publisher tiers
AppsFlyer is ready for agency self-service. Additional measurement partners are available through guided pilot onboarding.
Apps Layer — Statistics
Gross installs
48,291
Active links
412
Partners
67
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Top partners by installs
SnapTraffic EU12,840
Velocity Ads10,210
MobileBurst Asia8,904
Last postback · SnapTraffic EU · 2s ago
AppsFlyer is ready for agency self-service. Additional measurement partners are available through guided pilot onboarding.
Zero
MMP logins for publishers
240+
Connected apps
Real-time
Real-time postback
Multi-MMP
MMP integrations
Problems we solve
Built for mobile network pain — not generic affiliate SaaS
What Affise, Everflow, and spreadsheets struggle with — and how Apps Layer answers.
Broken links and lost af_sub1 click IDs
Versioned tracking links with af_sub1 on every row.
Generic trackers are cookie-first, not mobile-native
Postback-native platform built for AppsFlyer partner data.
Sub-publishers need expensive MMP dashboard seats
Branded partner portal with scoped stats only.
Delayed MMP sync and API rate limits
Real-time S2S postback ingest — no daily batch exports.
No built-in gross → net → scoped economics
Mode B: agency → publisher → sub-publisher out of the box.
Product proof
See a postback become live KPI from your traffic
Sample network: Meridian Media · NovaBet BR campaign. Illustrative data only — installs from traffic you drive, scoped per partner.
Platform
Operate, attribute, and scale
Three pillars of mobile partner network management — in one product.
Operate
Offers, assignments, and versioned tracking links in one workspace.
Attribute
Real-time postback ingest with af_sub1 resolution to partners.
Scale
Branded partner portals — publishers get links and stats without MMP access.
Everything to run your partner network
From link generation to live dashboards — see how each workflow looks in Apps Layer.
Operate
One workspace for offers, partners, and links
Create offers, assign traffic partners, generate versioned tracking links. Your dashboard shows gross stats from the traffic you drive; publishers see their net commission.
Apps Layer — Operate
Offers live
24
Assignments
186
Links today
12
NovaBet BR — CPI
CPI · BR
18 partners
Solitaire Rush — iOS
CPI · US
12 partners
Crypto Wallet — Tier-1
CPA · DE, AT
6 partners
Attribute
Postback-native metrics
MMP S2S postbacks hit Apps Layer in real time. Attribute installs and events to partner sub-IDs and offers.
Apps Layer — Attribute
Postbacks (24h)
48,200
Attributed
99.1%
Latency p95
120ms
Installs
38.2k
Deposits
4.1k
Regs
6.8k
installinstall → SnapTraffic EU · vel_novabet_br_0414:32:01
depositfirst_deposit → Horizon Performance · hor_crypto_t1_0814:31:48
installinstall → MobileBurst Asia · snap_solitaire_us_1214:31:22
registrationregistration → Velocity Ads · vel_novabet_br_0214:30:59
Scale
Portals your partners actually use
Publishers copy links and view scoped stats from their traffic. No MMP login for them — you keep full network control.
Apps Layer — Scale
Agency AdminPublisher ClientSub-publisher
Publisher clients
14
Sub-publishers
89
Portal logins
312
Agency
Meridian Media
Gross · 48,291 installs
Publisher
Velocity Ads
Net · 31,204 installs
Sub-publisher
SnapTraffic EU
Scoped · 2,847 installs
How it works
You have MMP access. Give publishers links — not MMP accounts.
Promote apps from your catalog with AppsFlyer or another MMP. Publishers copy links — no MMP login. Your dashboard shows stats from the traffic you pour, scoped per partner.
Trusted by network operators
We needed gross-to-net reporting across publisher clients and sub-publishers without building a custom BI stack on top of AppsFlyer partner data.
Why operators switch from spreadsheets and generic trackers
Postback-native link factory and partner dashboards — without replacing your MMP.
| Spreadsheets | Generic network SaaS | Apps Layer | |
|---|---|---|---|
| Live MMP postbacks | Manual export | Partial / supplement | Native S2S |
| af_sub1 link factory | Manual rotation | Varies | Versioned, built-in |
| Gross, net, partner-scoped KPI | Custom sheets | Rare | Built-in, per role |
| Partner self-serve portal | Email links | Generic affiliate UI | Branded scoped portal |
| Time to operational | Weeks of glue | Weeks setup | Days to pilot |
Apps Layer complements AppsFlyer — it does not replace your MMP. Learn more
Ready to pilot your partner network?
Tell us about your MMP setup and network size. We will scope a staging pilot.
Frequently asked questions
Apps Layer is the operations platform for mobile partner networks. Connect your MMP partner account, give publishers tracking links without MMP logins, and see installs and events from the traffic you drive in agency and publisher dashboards.