Branch partner network operations on Apps Layer
Connect Branch for postback-native partner metrics. Ingest installs and in-app events into tiered dashboards with secondary publisher attribution.
Tracking links use ~secondary_publisher={partner_code} for sub-publisher attribution.
From Branch postback to partner insight
Connect Branch
Link your Branch partner integration and postback URL in Apps Layer. We guide you through credentials and callback setup.
Onboard traffic partners
Map offers to apps, assign sub-publishers, and generate versioned tracking links with the right attribution parameters per partner.
See live KPI
Installs and in-app events flow into agency gross, publisher net, and partner-scoped dashboards — no nightly CSV exports.
Why operators run Branch on Apps Layer
- Real-time S2S postbacks from Branch into Apps Layer
- ~secondary_publisher on links for sub-publisher SubID attribution
- Versioned tracking links and offer assignments in one workspace
- Gross, net, and partner-scoped KPI without building custom BI
- Guided pilot onboarding for Branch partner postback configuration
Frequently asked questions
Available through guided onboarding. Agency workspaces can connect AppsFlyer directly today; other MMP pilots are scoped with our team during early access.
Ready to pilot Branch on Apps Layer?
Book a walkthrough — we will scope postback setup and first partner onboarding.