Your dashboard
Not generic MMP exports — installs & events from your poured traffic.
What you see: Gross / net KPI per partner — mapped from postbacks, not a raw MMP dump.
Integrations · Live
AppsFlyer partner network operations on Apps Layer
Run an integrated partner pid with af_sub1 per sub-publisher. Ingest installs and in-app events via S2S postbacks into tiered dashboards.
Agency AdminGross KPI · MMP
Publisher clientsNet KPI · commission
Sub publishersaf_sub1 · tracking links
AppsFlyer: pid for the agency network; af_sub1 identifies each sub publisher.
How it works
From AppsFlyer postback to partner insight
You — network operator
MMP partner account + apps you want to drive installs for.
connect in Apps Layer
Publishers get links
Copy from their portal — no AppsFlyer seat. Clicks go directly to your MMP.
Apps Layer builds links & receives stats — it is not in the click path.
Apps Layer ↔ your MMP
Apps Layer
Link factory + reporting hub
Your control centerYour MMP
AppsFlyer · Adjust · …
Attributes installs & events
Live KPI from traffic you drive
What you configure where
| Task | AppsFlyer | Apps Layer |
|---|---|---|
| Partner pid & integration | Yes | Connect from your workspace |
| Postback setup | Postback Management | Guided URL configuration |
| af_sub1 on links | Attribution param | Set on tracking link generation |
| Gross / net reporting | Partner portal (limited) | Agency + publisher dashboards |
| Sub-publisher self-serve links | No | Partner portal |
Frequently asked questions
No. AppsFlyer remains your MMP. Apps Layer is the operations and reporting layer for your partner network.
Pilot your AppsFlyer partner network
Connect AppsFlyer from your workspace or book a walkthrough — we help scope postback setup and first partner onboarding.