Apps Layer — product information
A multi-tenant platform for mobile performance and affiliate networks.
What
Apps Layer is a multi-tenant software platform for mobile performance and affiliate networks. It sits on top of Mobile Measurement Partner (MMP) data — primarily AppsFlyer partner postbacks — and provides operations tooling: offers, partner assignments, tracking link generation, and tiered reporting.
Who
The product is built for mid-size network operators and agencies who manage publisher clients and sub-publishers. It is not aimed at enterprises that build full in-house data platforms on MMP exports, and it is not an MMP replacement.
How it works
- An operator connects an MMP partner integration (AppsFlyer is available today).
- Install and in-app event metrics flow into Apps Layer in real time.
- Offers and traffic partners are mapped; tracking links carry af_sub1 for attribution.
- Dashboards show gross KPI for agency admins, net KPI for publisher clients, and scoped stats for sub-publishers.
Integrations
AppsFlyer is production-ready with agency self-service for enabled workspaces. AppTrove, Adjust, Kochava, Singular, and Branch are available through guided pilot onboarding.
What we are not
- Not a replacement for AppsFlyer, Adjust, or other MMPs.
- Not a generic web affiliate tracker focused on cookies and pixels.
- Not automated affiliate payout or fraud ML software in the current release.
Contact
Website: appslayer.one
Pilot requests: Book a pilot
Email: hello@appslayer.one